“Sizebay launches AI solutions for fashion stores at Fórum ECBR 2025”
Original headline: “Sizebay lança soluções com IA para lojas de moda no Fórum ECBR 2025”
The trade press covers two launches at the sector's main Brazilian event: Fashion Hub, which pairs generative artificial intelligence with consumer behavior data for hyperpersonalization, with intelligent recommendations, image search and complete-look suggestions, and Size and Fit.
What the piece reports
The trade channel covers the launch at Fórum E-Commerce Brasil 2025, held on 29, 30 and 31 July at Distrito Anhembi in São Paulo, one of the largest digital retail events in Latin America. The company had been at earlier editions; this time it went with two things to show.
Fashion Hub is described as an ecosystem of tools that puts hyperpersonalisation at the centre of the purchase. Generative AI plus consumer behaviour data, delivering intelligent recommendations, search by image, complete-look suggestions and a view of how a garment will fall, all of it wired into Size & Fit, the fitting room that picks a size from a shopper's body type and fit preference. The stated aim is to reproduce the physical store experience online, at scale, with conversion as the measure.
Read it for what it is. This is a launch announcement carried by the sector's main Brazilian news channel, so it reports what was built and demonstrated, not what it earned. The results for that platform arrived in the trade press later.
It is also the product chapter Janderson led during the earnout, made public. And it is the closest thing in this record to the work Holybiz does now: models put to work inside a real operation, against real customer data, in a business that has to sell something at the end of it.
“Fashiontech Audaces buys Sizebay, leader in virtual fitting rooms”
The Valor Economico title that broke the acquisition, bylined Maria Luiza Filgueiras. Two multinationals out of Santa Catarina combine: Audaces, in 42 countries, buys Sizebay, which leads virtual fitting rooms in retail and operates in 58. The price was not disclosed, and Sizebay keeps an independent operation.
“Sizebay is acquired by Audaces as part of global expansion strategy”
The primary source for the acquisition: the Italian-Brazilian fashiontech Audaces acquires Sizebay. Combined, the companies report more than 400 employees across six units in Europe and the Americas, serving customers in over 100 countries. Sizebay keeps independent operations under its co-founders.
“The virtual fitting room created by a Brazilian startup is a leader in global e-commerce”
A profile of Sizebay's rise from a Joinville design agency in 2014 to global leadership in virtual fitting room technology. The story is told through Janderson's founder path.
