Holybiz
How we help

Four practices, two operators, one standard.

We only sell what we have actually done. That is why the work splits into the four practices below, each one honest about what you get and what you bring.

Practice 01 · the firmAgentic consulting for small businessesDiagnose the operation, build the agents, install them, teach the team. Ends in work running, never in a report.See the ladder →Practice 02 · PatriciaStrategy, sales & mentoringBusiness strategy and sales process consulting, marketing that actually feeds the pipeline, and mentoring for women building companies of their own.What she does →Practice 03 · JandersonProduct, brand & market entryFrom a first MVP to a development process that ships, brand and creative direction that lands, and new markets entered on purpose.What he does →Practice 04 · the two of usTogether: the whole company, and the couple building itHolistic work with both of us in the room, and mentoring for entrepreneur couples carrying a company, a legacy and a marriage at the same time.Why together →
Practice 01 · the firm

Agentic consulting, as an engagement ladder

Each step earns the next; none locks you into the one after.

Step 1 · Free

The agentic maturity assessment

A conversational diagnosis, one question per screen, that teaches while it asks. It ends in a real answer: your maturity stage, which processes are automatable now, and your first win.

Start the assessment →
What you getA written diagnosis with your stage and a concrete first win.
What you bringA few minutes and honest answers about how work gets done.
Step 2 · Weeks, not quarters

The first-win sprint

We take the first win from your diagnosis and make it real: one painful process handed to an agent, working in your operation, reviewed by your people. Proof before commitment.

What you getOne agent live on a real process, and the working rhythm to judge it.
What you bringThe process owner's time and access to how it really works today.
Step 3 · The full engagement

The install

Diagnose, design, build, install. Our experience becomes agent teams built for your specific pains, running your processes and methodologies day to day. Nothing ends in a report.

What you getAgent teams on your processes, with review protocols your team owns.
What you bringA decision maker in the room and the will to change how work flows.
Ongoing

Mentoring

Your team learns to direct, review and improve the agents. Both of us have mentored hundreds of companies; this is where that track record works for yours, until you do not need us.

What you getA team that keeps improving the agents after we leave.
What you bringThe people who will own the operation, present and curious.
Patricia de Castro Araujo
Practice 02Patricia de Castro AraujoCo-founder · applied AI and business strategy
SEBRAE-accredited since 2019MBA, Project ManagementBA, Computer ScienceHundreds of companies served
Her full record →
Business strategy, sales & women’s entrepreneurship

From the business problem to a system that runs.

Patricia built the pipeline and wrote the code around it: eight years as programmer and business analyst on commercial, logistics and invoicing systems, then co-founder of Sizebay, where she wrote the first validation algorithm, built the sales process and sold to the first clients. Service entrepreneurs hire her to turn improvised selling into a system that runs without heroics: the strategy first, then the process, the systems and the agents that keep it going.

01
Sales process consultingMap how deals actually happen today, cut what nobody follows, and leave a written process the team can run: qualification, proposal, follow-up, close.
02
Sales machine improvementsFor companies that already sell: fix the leaks. Pipeline hygiene, social selling, the systems and data behind the numbers, and what to measure weekly.
03
Marketing that feeds the pipelineMarketing judged by what it puts in the pipeline, not by reach: offer and positioning, the channels worth your time, social selling, and the handoff from campaign to conversation.
04
Mentoring for women entrepreneursOne-to-one mentoring from someone who did it: from the neighborhood market to programmer, to co-founder, to a strategic exit. For women building the company, not just working in it.
Talk to Patricia →A conversation first: no proposal before we understand the operation.
Janderson Araujo
Practice 03Janderson AraujoCo-founder · product, brand and innovation
SEBRAE-accredited consultant15 documented talks & workshopsEB1-A approvedExited 2026
His full record →
Product, brand & market entry

Decide what to build, then build it in a way that ships.

Twenty years of product, design, brand and innovation: eight years leading brand and product at Unimed, head of branding and digital at an agency, then founder of a startup taken to three continents and exited. During the earnout he remodeled the team, the product and the company’s direction around AI. Founders hire him when the roadmap, the team or the next market is the bottleneck.

01
MVP strategy and definitionWhat the first version must prove, what it can leave out, and how to validate it with real users before the budget is gone.
02
Development process improvementDiscovery, prioritization and delivery rhythm for teams that build a lot and ship little, including how AI agents fit the workflow without breaking quality.
03
Brand, marketing and communication directionPositioning, brand platform and the creative direction that carries it: campaigns, launch narratives and the message a company can repeat for years. Eight years leading brand and product at Unimed, then head of branding and digital at an agency, including a Rede Globo national advertising award with the team.
04
Creative and product team directionDesign, brand and marketing teams given a direction they can execute: standards, critique, and the taste to know when something is finished.
05
Board member and advisor for startupsA seat at the table with someone who has raised, internationalized and exited, and who has sat on the other side of investor conversations.
06
New-market entry strategyTaking a product into a country it was not built for: positioning, first clients, local partners and the unglamorous operational reality. Done into Europe and the US.
Talk to Janderson →Advisory, fractional or a single hard decision: all fine.
Practice 04 · the two of us

Some problems need both of us in the room.

Product and sales are usually treated as two conversations, which is exactly why companies stay stuck: a beautiful product nobody sells, or a busy pipeline for something that cannot be delivered. Between us we cover both ends, what gets built and how it gets sold, so the company can be looked at whole instead of by department.

Janderson and Patricia
Practice 04Janderson & PatriciaMarried, and business partners for over a decade
We founded the same company, took it to three continents, and both exited it, without losing the marriage on the way.Who we are →
Holistic company consultingOne engagement, both practices: what you build, how you sell it, and how the two finally line up. For owners tired of hiring one specialist per symptom.
Mentoring for entrepreneur couplesBuilding a company together is a wonderful challenge and a specific one: roles that blur, decisions that follow you home, a legacy to build and a marriage that has to hold it all up. We have lived every one of those, and we talk about them plainly.
Family, business and legacySeparating what belongs to the company, to the couple and to the family, so the business serves the life you are building instead of consuming it.
Talk to both of us →
Across all four practices

Whatever the discipline, agents come with us.

We eat our own dog food. Every engagement above runs on Holy Agents: the research, the drafts, the follow-ups, the reporting. And whatever we build to serve you can stay behind and keep working for you. You are never paying for a consultant’s manual hours when an agent should be doing it.

See Holy Agents →
The product · Holy Agents

Agent teams for your day-to-day operations, as a product.

The consulting engagement, productized: agent teams for the operations most service companies share, tailored to yours, installed with the method that runs our own companies. Business lines that only become viable at agentic cost structures start here.

What you getA named agent team on a defined operation, with human review built in.
What you bringThe operation's real inputs and one owner who approves the agents' work.
The live demoThis site's own agent, assessment and editorial engine are built and operated by a Holy Agents team. Ask it something and judge the work.