Holybiz
How we help

Twenty years building companies. The part we love most is helping you build yours.

Holybiz exists to help small businesses and the people behind them reach their full potential. We do it three ways, each built on something the two of us lived: a company taken to three continents and exited, hundreds of businesses advised, a family raised along the way.

01Agentic consulting · with Janderson and Patricia

Your operation on a team of AI agents, installed and operated by us.

For small businesses in the United States that want to grow in scale and in quality without the owner in every step. We study how the work flows, write the plan, and put agents on the parts of the job that are not the job itself.

We understand your process and your context, write the action plan, set up and integrate your communication and management tools, automate the processes and open channels run by our agents. Every engagement runs on Holy Agents, the same team that runs our own companies.

Who it is for

Service companies, trades and founder-led teams where the owner still answers the lead, writes the quote and chases the invoice.

The five Holy Agents standing together: Holy, Holy Sales, Holy Ops, Holy Mark and Holy Fin.
02Product consulting · with Janderson

Products that make sense, and experiences people remember.

For startups, technology companies and teams building a digital product. Janderson spent twenty years on product, design, brand and innovation, and took one startup from an idea to a patent, three continents and an exit. Founders call him when the roadmap, the team or the next market is the bottleneck.

Who it is for

Founders and product teams that build a lot and ship little, or that need to decide what to build next and prove it with real users.

Janderson Araujo in the Holybiz office in Austin.
What it covers
  1. 01

    MVP strategy and definition

    What the first version must prove, what it can leave out, and how to validate it with real users before the budget is gone.

  2. 02

    Experience and design direction

    The product as the customer lives it: the flows, the interface, the words on the screen, and a direction your design and product team can execute, with the taste to know when something is finished.

  3. 03

    Development process improvement

    Discovery, prioritization and delivery rhythm for teams that build a lot and ship little, including how AI agents fit the workflow without breaking quality.

  4. 04

    Brand, marketing and communication direction

    Positioning, brand platform and the creative direction that carries it: campaigns, launch narratives and the message a company can repeat for years.

  5. 05

    New-market entry strategy

    Taking a product into a country it was not built for: positioning, first clients, local partners and the unglamorous operational reality. Done into Europe and the United States.

  6. 06

    Board member and advisor for startups

    A seat at the table with someone who has raised, internationalized and exited, and who has sat on the other side of investor conversations.

03Mentoring for women entrepreneurs · with Patricia

From someone who built the company and held the family together while it grew.

For women building a company, or about to start one. Patricia went from the counter of her family’s neighborhood market to programmer, business analyst, co-founder of a startup, a strategic exit and hundreds of companies advised. She did it as a mother, moving her family to another country along the way. That is the experience she mentors from.

Who it is for

Women with an idea that needs to become a business, and women with a business that needs to stop depending on their heroics.

Patricia de Castro Araujo in the Holybiz office in Austin.
What it covers
  1. 01

    From idea to business model

    What to validate first, what the market is already telling you, and the cheapest way to find out before the savings go.

  2. 02

    Selling without heroics

    Qualification, the offer, the follow-up and the simplest system that keeps it going when you are not pushing.

  3. 03

    The week back

    Where the hours go, which of them a system or an agent should take, and how to keep the judgment work for yourself.

  4. 04

    The company and the family in one life

    Roles that blur, decisions that follow you home, and a business that serves the life you are building instead of consuming it.

  5. 05

    Someone who did it, one to one

    Not a course. One conversation at a time with someone who has sat where you sit, and who tells you plainly what worked and what did not.

Questions, or a conversation

Whatever you need next, Holy is one click away.

She answers questions about the three services, day or night, and puts you in touch with Janderson and Patricia when you want a conversation.