“Joinville is: connected to the world”
Original headline: “JOINVILLE É: conectada com o mundo”
A newspaper feature on Joinville companies that operate globally, with Sizebay as one of the cases it uses to make the point.
What the piece reports
The framing matters more than the mention: a mid-sized industrial city in the south of Brazil exporting software, told by the paper that covers that city every day.
The hook is a ranking. Joinville came 15th in the Connected Smart Cities index compiled by the consultancy Urban Systems, having not appeared at all in its first edition in 2015, and placed 8th nationally in governance, 18th in technology and innovation and 19th in entrepreneurship. The paper then goes looking for the companies behind the numbers, and finds Sizebay inside Inovaparq, the city's first technology innovation park.
What Janderson gives the reporter is four facts in one breath, which is why it is quoted here in full rather than summarised.
We are all from Joinville, we started five years ago inside Inovaparq. That is where we got our first investor. Today we have more than 200 clients, and we recently received an investment from a European fund to begin our operations in Portugal, with a focus on growth in Europe.
A university park, a first cheque, 200 customers and a European fund, in that order. There is no shortcut hiding in that sentence, which is the reason it belongs in this record.
“Sizebay virtual fitting rooms boost online fashion sales”
The British marketplace-industry outlet covers Sizebay for an international seller audience. International coverage, originally in English.
“AI-tool Sizebay wants to boost online fashion sales”
The European e-commerce trade press frames Sizebay as an AI tool entering the European market. International coverage, originally in English.
“Meetup in Lisbon presents internationalization opportunities for Santa Catarina startups”
The program that first accelerated Sizebay covers the Lisbon meetup on internationalization. Sizebay's European operation is the reference case.
