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InternetNov 1, 2018original live

2018 Value Management Panel, a highlight for the technology sector

Original headline: “Painel Gestão de Valor 2018, destaque para o setor de Tecnologia

Negócios SCoriginal in Portuguese
The 2018 Gestão de Valor panel: a speaker on stage before the audience
Why it matters

Business-community coverage of the awards panel that followed the contest, where the winning case was presented to the state's technology sector and Sizebay was the highlight of the night.

What the piece reports

The panel and the prize are the same story as the newspaper profile that ran in the same days, seen from the room instead of from the newsroom. The state's information technology sector gathered on 31 October in Florianópolis for the Projeto Gestão de Valor 2018 panel, an initiative of Diário Catarinense and NSC Comunicação in its fourth edition. Around 120 people filled the Sebrae auditorium. The highlight of the night was the presentation of the contest's winning case, and Janderson presented it, sharing the panel with two Mercado Livre executives.

His account of the origin on that stage carries the part that usually goes missing. After the wrong-size gift and the research that turned up the 37% figure, the project was still going nowhere until Patricia Araujo went after the programmes and the funds and got the company in touch with the anthropometry centres.

What he says about the award itself is not a thank-you.

This prize matters a lot to us, because it validates our growth process. We always had a lot of doubts and it was hard to be sure we were on the right track.

Janderson AraujoCEO of Sizebay, to Negócios SC in November 2018

He credits the same ecosystem twice over: the Sebrae partnership for getting the business moving, and the Startup SC programme, which by then had put 170 startups through its training and counted this one among them, for teaching them enough that they could help other founders.

Two dated facts in the piece are worth holding on to, because they place the company precisely. It had around 120 clients. And its European unit did not exist yet: he was about to fly out, expecting to open one.

Original sourcenegociossc.com.br/blog/painel-gestao-de-valor-2018-destaque-para-o-setor-de-tecnologia
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Negócios SC · In the media · Holybiz