“100 futuristic ideas for setting up your business in 2018”
Original headline: “100 ideias de futuro para montar seu negócio em 2018”
A printed special issue picking one hundred business ideas for the year ahead. Sizebay is in the selection.
What the piece reports
The January issue was the magazine's forward-looking special: one hundred ideas and technologies it expected to matter that year, half of them startups, sorted by the sector each one was about to disturb. Sizebay ran in the fashion and beauty pages.
The entry frames the problem the way a magazine has to, in three sentences. Converting sales of clothing and accessories is the hard part of online retail, because the variation between models, sizes and brands leaves shoppers unsure about a dress, a pair of trousers or a shoe, and the platform in question simulates how a garment will fit different body types. His line inside it is the mechanism: the algorithm crosses the shopper's own data with each brand's size tables to find the size that fits.
The number the entry records is the one worth keeping. About 70 brands and retailers were running the product, roughly two years after it launched. Not a market leader, and the magazine does not pretend otherwise. It is a bet on an idea, made by the country's main reference for small business and entrepreneurship, whose television programme has aired on Rede Globo on Sunday mornings since 1988.
This is the second of four pieces from the same title in this record, and the only one that was only ever paper. It ran in the printed issue, with no online version, so there is no link. The photograph above is of the copy itself, its cover announcing the hundred ideas of the future for 2018.
“A virtual fitting room facilitates buying clothes on e-commerce sites”
PEGN's first coverage of Sizebay, in the product's first year.
“[Opinion] What makes companies invest in e-commerce stores?”
An opinion column by Janderson, not about him: his argument for why companies were moving into e-commerce. It ran in one of the state's most traditional newspapers, founded in 1923.
“AI promises consumers a smart wardrobe”
Valor Economico on how AI is reaching the wardrobe, with Janderson among the voices it interviewed. He is quoted on the shift from recommending a size to helping someone get dressed, and on what a company owes a person whose photograph it processes.
