“AI promises consumers a smart wardrobe”
Original headline: “IA promete a consumidores um guarda-roupa inteligente”
One of the country's business dailies asked where AI is taking the way people dress, and interviewed Janderson as founder and product director of the company he built. “We went from a company that recommends a clothing size to one that helps the consumer get dressed,” he says in the piece.
What the piece carries
The story is a survey, not a profile. The paper went looking for where artificial intelligence is taking the way people dress, and put Janderson among the voices it interviewed, alongside a well funded Brazilian consumer app and Google's own virtual try-on. He speaks as founder and product director of the company he built.
He walks the paper through the arc: it started by inferring the right size from weight, height and age, moved on to suggesting similar pieces and whole outfits, and now lets someone see a product on their own body. He dates the acceleration to the union with Audaces two years earlier, which widened what the company could build. The scale he gives is roughly a thousand online stores across 56 countries.
On why try-on exists at all, he refuses the technology answer and gives the shopper's:
Try-on is born of a demand from consumers who want an experience closer to the physical store. Online, a person cannot put the garment on. Now they can see themselves wearing that product.
The part worth reading twice is about the photographs. Asked how the images are handled, he answers without hedging: the owner of the photo is the user, the image is processed and destroyed, the result goes back to the customer and nothing is stored. That is a product decision before it is a compliance one, and it is the same standard we hold agents to here.
Two notes on what is not on this page. The piece names the brands that license the technology, and we do not repeat them. And the photograph above is our own portrait of him, because the image the paper ran with the story is of a different entrepreneur it interviewed for the same piece.
“Sizebay: virtual fitting room grows more than 40% in Europe with technology made in Brazil”
The company reports 41% revenue growth in Europe and 35% in Brazil over the year, 65 countries and 1,200 virtual stores, with the new AI personalization platform at roughly 20% of quarterly new recurring revenue. Janderson is quoted as co-founder. The figures are the company’s claims as reported.
“Sizebay launches AI solutions for fashion stores at Fórum ECBR 2025”
The AI-era product work becomes public: Fashion Hub, which pairs generative AI with consumer behavior data for hyperpersonalization, and Size & Fit, both presented at Fórum E-Commerce Brasil 2025. This is the product chapter Janderson led during the earnout, told by the trade press.
“Fashiontech Audaces buys Sizebay, leader in virtual fitting rooms”
The Valor Economico title that broke the acquisition, bylined Maria Luiza Filgueiras. Two multinationals out of Santa Catarina combine: Audaces, in 42 countries, buys Sizebay, which leads virtual fitting rooms in retail and operates in 58. The price was not disclosed, and Sizebay keeps an independent operation.
